10 CCR s 5374

Cal. Admin. Code tit. 10, s 5374

CALIFORNIA CODE OF REGULATIONS
TITLE 10. INVESTMENT
CHAPTER 7.67. CALIFORNIA WELCOME CENTERS
This database is current through 01/05/07, Register 2007, No. 1.
s 5374. Proposal Plans and Scoring Criteria.

(a) Proposal shall contain the following information and shall be scored
on the criteria listed under each section.

(1) Site Plan. (0 to 20 points)

(A) The physical address of the proposed Center.

(B) Size and location of property. Include a description of the
proximity to tourist attractions, restaurants and lodging and
distance from major freeways or highways.

(C) Central heating and air conditioning capacity.

(D) The architectural theme of the facility and how it is
representative of local surroundings.

(E) Restroom facilities and Americans with Disabilities Act (ADA)
compliance.

(F) An interior display space to include the following: Lay out for
information racks, service desk and rest rooms. The lay out must
include plans that allow, at a minimum, eight 2' x 3' display racks,
or 25' of linear wall space, or 51 square feet of open space
dedicated to brochure display racks, and space for a 42" plasma
screen.

(G) Direct Internet access, preferably with speed of 128kb or
better, for visitor use.

(H) Parking facilities, including RV and bus parking.

(2) Marketing Plan. (0 to 20 points) The marketing plan shall
include the following:

(A) Public Relations.

1. Describe any public relations efforts that will promote the
proposed center.

(B) Direct Sales

1. A list of any merchandise to be sold at the center, the benefit
the merchandise has to the traveler and the competitive pricing of
the merchandise with other local vendors.

2. A list of any and all commercial establishments attached to the
proposed property and the level of service it will provide to the
traveler.

3. A list of any travel services provided at the center, including
travel arrangements, ticket booking service and internet service.

4. A commitment that the California Welcome Center shall not
provide any real estate or time-shares sales, or engage in or
support telemarketing.

5. Describe any other plans to promote the center through direct
sales.

(C) Print Advertising

1. Describe any plans to promote the Center through print
advertising.

(3) Financial Plan. (0 to 20 points) The financial plan shall
describe or include the following:

(A) Funding sources and financial ability to meet hours of
operation, on-going marketing activities and payment of the annual
$5,000 fee.

(4) Operational Plan. (0 to 30 points) The operational plan shall
include the following:

(A) Description of proposed staffing which shall include a manager
with decision-making authority. Include number of full-time and
part-time staff, and indicate paid or volunteer. Describe proposed
uniforms or name tags that will distinguish the staff from the
visitors.

(B) Commitment to operate seven days a week, except for major
holidays.

(C) Describe in detail the plan to gather, display and maintain
visitor brochures and travel-related information from throughout the
State.

(D) Building Maintenance. Provide plans for maintaining the
building, restrooms and grounds surrounding the center.

(E) Proof of insurance on the proposed property. The Applicant
shall furnish to the Office a certificate of insurance stating that
there is comprehensive general liability insurance in effect for the
property with a combined single limit of not less than one million
dollars per occurrence for bodily injury and property liability
combined.

(F) Office Equipment.

(G) Operating hours and how they meet the needs of travelers in
that area.

(H) Training Plans for Staff.

(I) Authorization by the property owner that the applicant can
display signage for a California Welcome Center on the exterior of
the proposed property and evidence that signage will be in
compliance with any relevant city or county ordinances or applicable
conditions, covenants and restrictions.

(J) Provide the method used for tracking the number of visitors to
the Center.

(K) Description of visitor traffic patterns including current and
projected visitor numbers and determination of whether a center is
warranted in said area. If another California Welcome Center is
located within 50 miles of the proposed location, description of how
the visitor traffic patterns will support both centers.

(5) Local or Community Support (0 to 10 points)

(A) A letter from at least two of the following: the community's
principal destination marketing organization, tourism association,
city or county, supporting the establishment of a California Welcome
Center in the area.

(b) Eligible Proposals receiving between eighty-five (85) and one hundred
(100) points shall be considered for designation and a site visitation
shall be scheduled.

(c) Site visitation. (0-20 Points) A site visitation of the proposed
Center will be conducted to verify the site and operational plan and to
evaluate the Applicants understanding of the role of a California Welcome
Center.

(d) The Agency shall award the designation to the Applicant(s) receiving
the highest score.

(e) The designation shall be for a five-year period, with the first year
being a probationary period. At the end of the five years, the Center
shall submit in writing a letter of intent to continue operation of the
Center and the Office shall re-evaluate the effectiveness and
appropriateness of continuing a Center designation at the same location.

Note: Authority cited: Section 13995.151, Government Code.
Reference: Sections 13995.150, 13999.151, 13995.152, 13995.153 and
13995.154, Government Code.

HISTORY

1. New section filed 8-1-2006; operative 8-31-2006 (Register 2006, No.
31).

10 CCR s 5374, 10 CA ADC s 5374
1CAC

10 CA ADC s 5374

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